TRAINING & WORKSHOPS
BUILDING RETAIL, CATEGORY &
SHOPPER MARKETING CAPABILITY
Sharon Yourell Lawlor delivers tailored retail training and workshops for retailers, brands, agencies and commercial teams. Drawing on almost 30 years of industry experience, programmes cover retail strategy, shopper marketing, category growth, shopper behaviour, customer experience and omnichannel retail, combining expert insight with practical, real-world application.
Each session is designed around the needs of the business, helping teams build capability, strengthen commercial thinking and turn insight into action.
Brands
Building stronger shopper marketing, category growth and retail activation capability.
Retail Technology & Solution Providers
Building stronger retail and shopper understanding to create more relevant, customer-led solutions.
Retailers
Strengthening shopper experience, category strategy and in-store execution.
Agencies
Building deeper retail, shopper and category expertise to strengthen client strategy.
CUSTOMISED RETAIL TRAINING & WORKSHOPS
Every training programme and workshop can be tailored to your team’s needs, combining expert insight, real-world retail examples and practical tools that can be applied immediately.
Retail Trends & the Future of Retail
Shopper Marketing Strategy & Excellence
Retail Innovation & Emerging Technology
Shopper Behaviour & Psychology
Category Growth Strategy
Customer & Shopper Experience
Omnichannel Retail & Shopper Experience
READY TO BUILD CAPABILITY AND CONFIDENCE?
