WHO WE ARE
Think Plan Do Consulting is an award-winning retail marketing consultancy led by Sharon Yourell Lawlor — a global retail strategist, speaker, author, and industry thought leader with over 25 years of experience in FMCG and retail.
We work with brands, retailers, agencies, and solution providers to better understand today’s shoppers and consumers — and turn that understanding into smarter, more effective brand and retail strategies. Combining deep expertise in shopper marketing, category growth, and commercial delivery, we help businesses bridge the gap between insight and execution.
INDUSTRY RECOGNITION
Sharon Yourell Lawlor has been recognized as a leading voice in the retail industry, earning prestigious accolades including RTIH Top 100 Retail Tech Influencer 2025, Top Retail Expert 2025 by RETHINK Retail, and being featured in Retail Voices by NRF. These honours reflect her influence, thought leadership, and ongoing contributions to shaping the future of retail.
WHO WE'VE WORKED WITH
We’ve supported leading FMCG brands, retailers, agencies, and solution providers on projects including strategic planning, category growth, shopper activation, and go-to-market execution.
STRATEGIC CONSULTING – TURNING INSIGHT INTO ACTION
We work with brands, retailers, agencies, and solution providers to develop commercially driven marketing strategies that create impact across shopper, retail, and category planning. Whether you're building a new proposition, reviewing your go-to-market approach, or aligning teams behind growth plans, we bring senior-level marketing expertise and an independent lens to clarify your path forward.
TURN STRATEGY INTO ACTION — WITH CLARITY, FOCUS, AND RESULTS.
I’ve worked with Sharon on projects from brand repositioning to shopper strategy. Her deep expertise, clarity, and commercial sharpness help bridge the gap between strategy and execution - always with the shopper at the centre.
ANNEMARIE MOLERI
Head of Customer Marketing Take Home, Diageo Ireland
RETAIL SAFARIS
Our Retail Safaris take your team into the world’s most inspiring stores and retail spaces — from London to New York — to learn how leading brands deliver experience, innovation, and shopper engagement. Designed for teams seeking inspiration and real-world benchmarking.
SEE RETAIL INNOVATION IN ACTION — AND BRING THE LEARNING BACK TO YOUR BUSINESS.
The Retail Safari was a game-changer. It provided invaluable insights into retail innovation, shopper engagement, and brand opportunities. A must for anyone serious about elevating their retail strategy.
SINEAD CROWTHER
Founder, Soothing Solutions
KEYNOTE SPEAKING
Sharon delivers keynote talks at global events, conferences, and private leadership sessions. Her keynotes blend trend foresight, shopper behaviour insights, and actionable retail strategies to leave audiences informed, inspired, and ready to act.
INSPIRING AUDIENCES TO THINK DIFFERENTLY AND ACT DECISIVELY.
Sharon’s keynote provided powerful insights into shopper trends and strategic innovation. Her engaging delivery left our audience inspired and full of new ideas.
TASNIM MUSTAN
Events Manager, South African Council of Shopping Centres (SACSC)
TRAINING WORKSHOPS
Hands-on workshops and tailored training sessions to upskill your team on the latest in retail trends, shopper marketing, category growth, and omnichannel excellence. Delivered in-person or online, each session is customised to your business needs.
EMPOWERING TEAMS WITH THE TOOLS TO WIN AT RETAIL.
Sharon is one of Ireland’s foremost experts in shopper and category insight and management and I wouldn’t dream of running a programme on insight-led FMCG innovation without including a session with her. Sharon is a real pro and the student feedback on the Category & Shopper training that she receives is always exemplary.
DR. PETER ROBBINS
Dublin City University, Ireland
INDUSTRY REPORTS & WHITEPAPERS
Commission Sharon to create thought-leading reports that help your business uncover key retail trends, connect better with customers, and position your brand as an industry authority. These reports are tailored, research-based, and created with your business goals in mind.
THOUGHT LEADERSHIP THAT BUILDS CONNECTION, CREDIBILITY, AND CLARITY.
Climate change is no longer a passing concern - it's a clear and present danger for our planet. Retailers in Ireland are understandably worried about worsening climate change and the giant risk it poses. Retailers need to be proactive to make their businesses more sustainable and that’s why Retail Excellence Ireland was delighted to work with Sharon & Claire on the publication of the Sustainable Irish Retail Action guide
DUNCAN GRAHAM
Former CEO Retail Excellence Ireland
WHY CHOOSE THINK PLAN DO CONSULTING?
As a strategic marketing consultant, Sharon has a genuine passion for influencing consumer and shopper behaviour
20k+
LEARNERS
Completed Sharon’s LinkedIn Learning course on Retail Marketing Strategy worldwide.
25+
YEARS
Retail marketing and shopper strategy expertise across FMCG, retail, and consultancy.
25k+
FOLLOWERS
Recognised industry voice with a highly engaged LinkedIn audience and global influence.
WHAT’S IN STORE: A RETAIL LENS – YOUR ESSENTIAL RETAIL PODCAST & BLOG
Welcome to What’s In Store: A Retail Lens — the podcast exploring the spaces, stories, and strategies shaping the future of physical retail.
Hosted by award-winning strategist Sharon Yourell Lawlor, each episode features expert insights, trends, and practical tips to help brands and retailers succeed.
Subscribe to the podcast and the What’s In Store newsletter for in-depth analysis, event highlights, and actionable ideas.
FOLLOW SHARON ON SOCIAL MEDIA
BOOK A 60-MINUTE STRATEGY SESSION
Need a sounding board for a new idea? Stuck on a challenge and unsure what to prioritise next?
In just one focused hour, we’ll cut through the noise, tackle your most pressing questions, and map out clear next steps.
Whether you're a brand, retailer, or agency, this session is designed to give you expert guidance, actionable direction, and renewed clarity - fast.
Let’s make the next move your best one.
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