Sharon Yourell Lawlor is a global retail strategist, consultant, speaker, and thought leader specialising in retail transformation, shopper marketing, and customer experience.

With over 25 years’ experience in FMCG and retail, she has worked with some of the world’s most recognisable brands — helping them navigate change, unlock category growth, and create innovative, connected retail experiences that seamlessly blend physical and digital touchpoints.

As Managing Director of THINK PLAN DO CONSULTING, Sharon partners with businesses to develop commercially focused strategies that turn insights into real-world impact.

A regular keynote speaker and published author, Sharon shares expert insights on retail trends, in-store innovation, evolving shopper behaviours, and the future of omnichannel retail across global platforms and stages.

She has been recognised as an NRF Top Retail Voice, a RETHINK Retail Top Global Influencer (2023, 2024 & 2025), and one of RTIH’s Top 100 Retail Tech Influencers in 2025 — affirming her place at the forefront of retail thought leadership and technology-driven innovation.

Sharon is also passionate about sharing knowledge through training and education. She authored LinkedIn Learning’s Retail Marketing Strategy course and delivers bespoke workshops and training sessions, helping businesses and professionals elevate their approach to retail and shopper marketing.

Her mission is simple: To help brands and retailers create seamless, engaging shopper journeys — wherever those journeys begin.