KEYNOTE SPEAKING
ENGAGING, INSIGHTFUL, AND ACTIONABLE RETAIL KEYNOTES
With over 25 years of experience in retail, shopper marketing, and customer engagement, Sharon Yourell Lawlor delivers keynote presentations that do more than share insights—they equip audiences with practical strategies they can apply immediately.
Drawing from her deep expertise in shopper behaviour, category management, customer experience, and in-store innovation, Sharon bridges the gap between emerging retail trends and real-world execution. Each talk is tailored to the audience, making complex topics feel relevant, actionable, and inspiring.
Sharon is also renowned for being exceptionally easy to work with—bringing professionalism, enthusiasm, and precision to every event. Whether speaking at global conferences, internal leadership forums, or brand strategy sessions, she consistently delivers high-impact presentations that resonate.

The Future of Retail & Customer Experience
What’s shaping the in-store and digital commerce landscape—and how brands and retailers can stay ahead.
Creating Standout Customer Experiences
The essential role of experience in driving loyalty, emotional engagement, and long-term commercial success.
Shopper Behaviour & The Changing Path to Purchase
What today’s shoppers expect, and how to win them at key moments of influence.
Leveraging Technology for In-Store Success
How innovations like AI and automation are shaping the future of bricks-and-mortar retail.
The Quality Conundrum: How to Get Shoppers to Value You More
In a price-driven world, how can brands elevate perceived value and create stronger connections?
Retail Trends & Innovation
A deep dive into the strategies and concepts redefining modern retail.
