For over 20 years Sharon Yourell Lawlor has been working in Fast Moving Consumer Goods (FMCG) companies, in either a Marketing or Sales capacity. Sharon was featured as one of Checkout's 'Top Power 100 Marketers' 2015, as voted by peers in the industry. Here are some endorsements from various business people who have worked with Sharon in the past.

"Sharon is the type of person who brings energy, passion and drive to every project she embarks on. Sharon is hard working and very dedicated. She is results-orientated and very committed to achieving a positive result on any project. Sharon has a practical no nonsense style, which resonates with customers and a particular ability to influence a company and its salesforce. She is very resourceful and will always come up with a way to move the business forward. I would highly recommend Sharon to any business looking for consultancy support."


Michael McArdle,

Commercial Director Glanbia

“Sharon Yourell demonstrates a great understanding of the connection between brand development and commercial sustainability. During the time I worked with Sharon, she was always focused on delivering great brand plans, built on a solid and sustainable commercial foundation.


Delivering great insight, effective planning and linking these to "Best in Class Execution" is a hallmark of her outstanding capability.”


Donald Williamson,

Commercial Director - Birds Eye Ireland

"We worked with Sharon on quite a radical and hugely successful repositioning of the Club Orange brand, which had lost its way among its core audience. We undertook a root-and-branch reappraisal of the brand, which resulted in a fundamental shift in everything from the target audience to the proposition and ended up with the now famous "Best Bits" campaign. As client and driver of the initiative, Sharon was strategically fearless, incredibly thorough and a brilliant motivator and manager of the quite vast number of stakeholders and participants in the process. The success of the campaign, a brave one for any client, let alone a plc, is the ultimate proof of Sharon's abilities."


Ray Sheerin,

Managing Director Chemistry

"Hotel Solutions made the right decision to work with Sharon Yourell from Think Plan Do Consulting, when looking to develop our five year Strategic plan.  Sharon really got to grips quickly with understanding our business and industry, delivered an innovative and creative approach to strategy and planning, all then time bringing new ideas to the table and motivating the team. Her enthusiasm and professionalism were second to none.  She is extremely driven and passionate and has provided us with the necessary tools, clarity and direction to drive our business forward for the next 5 years. I would highly recommend Sharon and wish her the success she deserves in business."


Michelle Thornton,

Managing Director, Hotel Solutions

"I had the pleasure of working with Sharon over a period of about 5 years at Britvic Ireland and would highly recommend her as a capable, rounded marketer and active member of the wider management community. Demonstrating her diversity of talent,

I would invite you to consider these examples of some of her most successful work


  1. Re-invigorating the Club brand with a cohesive, multi-channel, edgy campaign, which significantly grew market share and won numerous awards.

  2. Leading a multi brand programme to improve profitability mix through share development in the 'On the Go' convenience space.


Sharon's experience, passion and tenacity to deliver results make her a strong asset to any marketing or commercial function looking for consultancy support."


Matt Thewliss,

Operations Director Mack (Former Operations Director Britvic)












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